Beauty Box Hype: What's (not) to love?

They are a dime a dozen: subscription boxes. Most of these boxes are in the areas of food, beauty and lifestyle and are tailored to a specific target group. Buying beauty boxes is particularly trendy, but what about sustainability? In this article, we explain whether sustainable consumption is even possible with a subscription and why we have entered into a cooperation with one of the hottest beauty boxes in Germany. Which beauty box is the best? We have also asked ourselves this question and today we present our current favorite.

Which Beauty Box is worth it?

When buying beauty boxes, it is usually the case that the customer does not know exactly what he will eventually get. In turn, the value of the goods is significantly higher than the price of the beauty box. In particular, the joy of unpacking is often the reason for this purchase decision. Those who still remember the German "Überraschungsei" (a small chocolate egg with a surprise hidden inside) in their youth know how happy they were when a little figure was hidden inside. It is precisely this element of surprise that makes beauty boxes so special, because a new favorite product may be hidden inside!

Beauty Box Fans fall in love with our AWESOME SOAP "GIMME MOOR"

Beauty Box buyers often test new products, as in the case of AWESOME BRAND: As a newcomer, we have partnered with beautylove The Natural Box, especially to reach people who want to discover new products from the green beauty world for themselves. Each box contains 6-8 beauty products and the value of the goods in this case is well over 140 euros. The box costs customers without a subscription around 40 euros. Since the products are significantly higher quality and therefore more expensive than some other boxes within The Natural Box, the purchase is basically very rewarding, at least financially. In any case, those who plan to spend money on cosmetics or content that is part of beauty boxes like this one will benefit from it.

Buying beauty boxes with(out) subscription?

How sustainable is the purchase of beauty boxes by subscription? At first glance, a subscription is cheaper, but what if you can't keep up with using up the products? The cheaper purchase often also favors increased consumption, so that the products do not pile up at home. Exactly this fact seems far from sustainable consumer behavior. We favor gifting ourselves with a beauty box every now and then, when our own stock is slowly dwindling, or we consider beauty boxes as a gift idea and repurchase the products that we really like. Especially products from brands that are not yet so well known and established on the market are a real enrichment for a beauty box and customers can support just newcomers through targeted repurchase.

However, buying a beauty box is like buying a grab bag, and products that you can't use yourself can always be given away. We tried various boxes during our test phase to find exactly the box in which we would like to place our first AWESOME SOAP.

Even now, months later, many products are still standing around untouched. Do you know the golden rule when "cleaning out the closet"? If you realize after a self-imposed period of time that you didn't miss the discarded clothes, you can let them go with a clear conscience. By the way, this is exactly why we love environmentally friendly natural soaps, because everyone can use them. Depending on their formula they often replace several products, such as shower gel, shampoo and are therefore much more than just hand soap. Natural soap is making a real comeback as an all-purpose miracle product!

Beauty Box Giveaway: The Natural Box "Stormy Love" Edition

The Natural Box "Stormy Love Edition" Giveaway

If you missed this Beauty Box Edition, you can win it from us. The content is different for each box and limited. Why this one and no other? The contents of the "Stormy Love" Beauty Box will conquer your heart by storm, because it contains our very first AWESOME SOAP named GIMME MOOR, into which we have put a lot of heart and soul. The selected products of this beauty box are overall very rosy, yet we have deliberately chosen a different type. However, if you are just into "rose scent", then ROSEBUTT is perfect for you!

Both the rich formula and the stylish design will hopefully convince you as well as a clear majority of 94% positive-minded Beautylove customers. Follow us on social media @awesome.brand.official (Instagram and/or Facebook) so you don't miss the start of this giveaway.

So there are good reasons for as well as against buying beauty boxes with or without a subscription:

• The total value of the goods is always higher than the price paid for the beauty box
• Fancy something new? Beauty boxes often contain new products 
• The "unboxing" of the unknown is so much fun
• Products could end up in the beauty box for which one has no use
• Products can a pile up in the subscription

We decided to collaborate with beautylove, because we really liked the look of The Natural Box. It is an environmentally friendly packaged beauty box with a special selection of products from natural cosmetics. What's not to love?

True Value vs. Value of Goods

It seems clear that beauty boxes are a good idea from the customer's point of view, but is it also profitable for the manufacturer? In most cases, it's a barter deal on the retailer side, where advertising or reach, for example, is paid for in return with products. The value paid for the box remains with the beauty box operator in this cooperation model. As a young start-up, it is extremely important to us to point this out, because only those who re-buy products and thus support the product makers in the aftermath ensure that beauty boxes continue to feature high-quality products and are considered by companies for the launch of new products.

We are currently giving new customers 20% off all products with the code BEAUTYLOVE20 to discover the world of AWESOME BRAND for themselves. All products are plastic-free, natural, vegan and handmade in Germany in a resource-saving way, but it's the scent that blows our customers away the most. If you want to give yourself or your loved ones a special treat, you've come to the right place, because our natural soaps and natural room scents are equally popular among men and women! Explore our AWESOME SHOP